Note: You must have administrative access to your computer in order to install fonts. We are negotiating for an enterprise license. To purchase licenses individually or for a department, please submit a font order request through UC Davis Information and Educational Technology.įreightText is available through Adobe at this site. The license for the Proxima Nova normal font package is $15 per desktop/computer, as an enterprise or health system-wide license is not available for the Proxima Nova font family.

Proxima Nova and FreightText Pro Font Licenseįor all users who do not have Proxima Nova or FreightText Pro installed, you will need to purchase and download the font. Examples include formal invitations or certificates, longer form copy and smaller captions. Serif fonts have decorative cross lines at the end of each character stroke which give it a distinctly different look than Proxima (a sans serif font).įreightText should be used only when a serif font is preferred or necessary. In cases where Proxima Nova is not available, use Arial Regular and Bold or Helvetica Regular and Bold as a failsafe font substitute.įreightText Pro is a serif font and is a secondary typeface for UC Davis Health. In printed materials only use all caps in small instances such as charts, labels and UI navigation. Bullet lists should be formatted with a square bullet and be set in Proxima Nova regular for emphasis. Headlines and subheads are always Proxima Nova regular or bold, and should typically be set 2pts larger than body copy. The UC Davis Health default weight is Proxima Nova Light and should be used in body copy. Proxima Nova is our primary typeface and contains several different weights including light, regular, semibold, bold, extra bold and black. These guidelines, in alignment with UC Davis type guidelines, assist with consistent department and unit titling and copy treatments for visual layouts. When fonts and typography are used consistently, it helps unify messaging and creates familiarity.

Proxima nova font license